TRUCount Event
TRUCount Event
Smart, Camera-Free Visitor Intelligence for Safer, More Profitable Venues
TRUCount Event is REDZone’s real‑time occupancy and crowd‑flow solution built for exhibition centres, arenas, and live events.
Using overhead people‑counting sensors and intuitive dashboards, we reveal where visitors go, how long they stay, and how to monetise every square metre—without cameras, apps, or complex IT integration.
Boost Commercial Yield
Price premium stands, sponsorship zones and outlets using verified footfall data. Typical clients unlock 8–12 % additional revenue in the first event.
Real‑Time Crowd Safety
Live density alerts warn ops teams of congestion before it becomes a risk, helping you meet safety regulations and improve visitor comfort.
Light-Touch Installation
Civil-light. Discreet IoT sensors - installed in hours.
End-to-End Support
From survey to deployment and post‑event analytics, REDZone handles everything so organisers focus on delivering standout experiences.
How it Works
Step 1: People‑counting sensors mounted at entrances track bi‑directional visitor flow in real time.
Step 2: Data transmits securely via the TRUCount Hub - no venue Wi‑Fi required.
Step 3: Live dashboards & heatmaps display crowd density and hot‑zones.
Step 4: Custom reports convert raw data into actionable commercial insights delivered to your inbox.
TRUCount Event Dashboard
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Instant situational awareness: occupancy gauges, flow arrows and threshold alerts (SMS, Teams, Slack).
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AI peak predictions surface “Watch-list” areas up to 30 minutes ahead using time-series modelling across comparable days.
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Multi-venue & multi-tenant: toggle between halls, stages or even entire campuses; grant read-only links to exhibitors.
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Export any way you like—CSV for BI tools, PDF board packs, or an embeddable iframe for your own app.
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Mobile-first UI loads in <1 s on 4G so floor managers can take it literally into the field.
Data Analytics & Reporting
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Event wrap report (48 h SLA): heatmaps, dwell-time matrices and top-10 hot-zone ranking delivered to your inbox.
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Commercial uplift scenarios show how re-pricing premium corridors or bars could add €xx k next edition.
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Staffing optimiser pinpoints over/under deployment windows—typical clients cut overtime 12 %.
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Benchmark library: compare your metrics against anonymised data from similar venues to prove value to sponsors.
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Secure archive: every dataset stored for 3 years in ISO 27001-certified Irish data centres for easy year-on-year analysis.
Smart Visualisation Screens (optional)
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Dynamic colour overlays show hot-zones updating every 30 s
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Plug-and-play media player auto-pairs with the TRUCount Hub—no CMS or manual uploads.
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Sponsor real-estate: split-screen mode lets you monetise 15-second ad loops at peak footfall moments.
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Outdoor-rated options (3,500 nit) for festival gates; indoor 4K totems for exhibition halls.
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Accessible design: colour-blind-safe palette and multi-language captions configured per event.
Increased Commercial Value
Identify high-traffic stands and re-price premium areas. One venue found 10× footfall variation across entrances—now using that data to renegotiate exhibitor and sponsor rates.
Time Recovered
Live occupancy and heatmaps reduced crowding, eased congestion, and gave real-time visibility—saving organisers and stewards hundreds of manual intervention hours across a multi-day event.
Smarter Operational Planning
Using visitor flow insights, organisers reallocated staff, adjusted stewarding zones, and even updated floorplans—resulting in smoother traffic and better crowd control.
Evidence for Sponsors & Boards
Exportable reports and dashboards help prove ROI to sponsors, partners, and regulators—turning one-off deployments into recurring commercial wins.
Get in Touch
Location
REDZone IPC Ltd.
1 Main Street,
Ratoath,
Co. Meath